Rider Analytics & Lifecycle Lead

Job Listing No: 9740000

Rider Analytics & Lifecycle Lead

Uber – Johannesburg, Gauteng – Are you an analytical rockstar with experience managing marketing strategies? If so, keep reading… WHAT YOU’LL DODrive the strategy and execution of both targeted and triggered lifecycle campaigns to fulfill conversion, retention and engagement.Use existing systems and develop relevant dashboards that provide insights and visualization into channel performance relative to KPIs, projections and historical performanceTeam management Track, measure, analyse and improve ROI by campaign to drive investment decisions and marketing effectiveness.Define initiatives and goals for demand generating activity, including but not limited to: referral, OOH, social virality, events and paid marketing.Act as a collaborative partner with the entire marketing team and the central analytics team.Stay current on emerging trends and technologies in the mobile space.Champion the customer: partner across brand, partnerships and design to develop lifecycle marketing strategies that will drive customer engage… – Permanent – Full-time

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